Jay Leno Receives Hydrogen Powered BMW
Jay Leno has become the latest person to receive keys to a BMW Hydrogen 7, the first hydrogen-powered luxury sedan. The popular comedian and host of NBC’s The Tonight Show received his BMW Hydrogen 7 on September 17th, 2007 at his famed car garage in Burbank, California, which is fittingly a "green garage" that receives a great deal of its energy from steam power.
Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. According to BMW, the Hydrogen 7 is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.
BMW believes that hydrogen will replace petroleum as the long-term alternative to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving forward the hydrogen technologies that will ensure our mobility in the future. Through a program dubbed the Hydrogen 7 Pioneers Program, BMW is giving industry leaders and prominent figures in entertainment, politics, business and more a BMW Hydrogen 7 for their daily use.
Leno is one of the first Americans who BMW plans to announce in the coming months that will help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.
While Jay Leno and BMW's hydrogen pioneers will be the first group to be given access to the BMW Hydrogen 7 in the U.S. for a longer period of use, as part BMW’s marketing and awareness program, a number of entertainers, politicians, business leaders and more have had the opportunity to use a BMW Hydrogen 7 as their energy-efficient ride of choice.
Those who have recently used the vehicle include:
- Brad Pitt and Angelina Jolie at the "Ocean's 13" premiere in Hollywood
- Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party in Santa Monica
- Richard Gere and Sharon Stone at the Cinema for Peace Gala in Berlin
- "An Inconvenient Truth" producer Davis Guggenheim, winner for Best Documentary Feature, at the 2007 Academy Awards
- Best Foreign Language Film Oscar(R) winner, director Florian Henckel von Donnersmarck, at the 2007 Academy Awards
The vehicle has also made an impact oversees, with luminaries such as:
- Michael Glos, German Federal Minister for Economy and Technology
- Gunter Verheugen, Vice President of the European Commission
- World renowned soprano Anna Netrebko
To date, Hydrogen 7 Pioneer Program participants have covered more than 1.3 million miles.
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